Well Written Wordshop
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Instructional Design
Do you plan...
...to educate your customers with free educational seminars, webinars or conference calls?
Do you have...
...expertise that you believe would make a great training product?
Do you need...
...to improve performance, quality and consistency within your organization
Do you want...
...to deliver a course, training module or webinar that is user-friendly, accommodates a variety of learning styles, and maximizes retention and application?
Then you should hire...
...Instructional Designers:
• Experts in learning theory and in the best practices in instructional technology.
• Exceptional educators and media professionals.
• Engaging writers who can translate your knowledge into high quality instructional materials.
Instructional Design is the practice of maximizing the effectiveness, efficiency and appeal of instruction and other learning experiences.
We design, write, and edit a variety of learning media including:
...to educate your customers with free educational seminars, webinars or conference calls?
Do you have...
...expertise that you believe would make a great training product?
Do you need...
...to improve performance, quality and consistency within your organization
Do you want...
...to deliver a course, training module or webinar that is user-friendly, accommodates a variety of learning styles, and maximizes retention and application?
Then you should hire...
...Instructional Designers:
• Experts in learning theory and in the best practices in instructional technology.
• Exceptional educators and media professionals.
• Engaging writers who can translate your knowledge into high quality instructional materials.
Instructional Design is the practice of maximizing the effectiveness, efficiency and appeal of instruction and other learning experiences.
We design, write, and edit a variety of learning media including:
- Live, Instructor-Led Courses and Curricula
- Multi-Media Presentations
- Scripts for Videos and Podcasts
- Training Manuals and Textbooks
- Tutorials
- Web-Based Training (Instructor led or self-study)
- Webinars and training calls that educate your customers and market your services
- Defining the problem or knowledge gap to be addressed
- Identifying the audience/learner
- Developing objectives
- Developing assessment strategies
- Writing content and learning activities
- Sequencing content
- Evaluating instruction
- Revising
- K-12 education
- Higher education institutions
- Corporations
- Small business owners and entrepreneurs
- Book authors
- Public speakers
We apply the best instructional design principles and practices.
You end up with effective, efficient training that produces results.
You end up with effective, efficient training that produces results.
"To design is to solve human problems by identifying them and executing the best solution."
Ivan Chermayeff
Ivan Chermayeff
About our Team
Maureen Charles is former Director of Distance Learning for McGrath Training Systems and Jill Proudfoot holds a Master's Degree in Instructional Technology. Maureen and Jill have extensive experience in the education and professional development fields. Together they are an unbeatable Instructional Design Team who deliver a technically flawless and pedagogically sound product every time.
Click here for our credentials.
Maureen Charles is former Director of Distance Learning for McGrath Training Systems and Jill Proudfoot holds a Master's Degree in Instructional Technology. Maureen and Jill have extensive experience in the education and professional development fields. Together they are an unbeatable Instructional Design Team who deliver a technically flawless and pedagogically sound product every time.
Click here for our credentials.
"Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good."
Clement Mok
Our Experience
As Director of Distance Learning for McGrath Training Systems, Maureen Charles created the McGrath CyberSchool. Starting from scratch, Ms. Charles worked with a technical team to design and build a custom Learning Management System (secure user records database) and a custom Content Management System. She then translated McGrath's live training programs on complex legal issues into learner-friendly multimedia web-based training.
Here is what users had to say about the result:
As Director of Distance Learning for McGrath Training Systems, Maureen Charles created the McGrath CyberSchool. Starting from scratch, Ms. Charles worked with a technical team to design and build a custom Learning Management System (secure user records database) and a custom Content Management System. She then translated McGrath's live training programs on complex legal issues into learner-friendly multimedia web-based training.
Here is what users had to say about the result:
"With 46 school sites and 30,000 students, we wondered how to get our site administrators up to speed quickly and affordably. We found the McGrath CyberSchool to be the perfect training tool...The quality is excellent - just like McGrath's live trainings."
-- Dave Beaty, Title IX Coordinator, Retired, Horry County Schools, South Carolina.
"We are extremely impressed with the quality of McGrath Training Systems’ Cyberschool programs. They are unrivaled in the on-line learning community."
-- Cassandra Ingham, M.S., Loss Control Specialist, Utica National Insurance Company
Well Written Wordshop President Maureen Charles is a member of the e-Learning Guild, National Association of Women Writers, and Association of Online Entrepreneurs. Maureen is honored to be featured as an AOE Savvy Online Entrepreneur. Read the AOE Interview featuring Maureen.
Listen to an interview with Maureen Charles on the blogtalkradio show "An Empowered Woman" where she discusses using good instructional design to educate your customers via blogs, newsletter articles, books, seminars, grant proposals, and other information products.
"When
honest, accurate, and helpful feedback is called for, Maureen
delivers. The quality of her reflection and support is even more
valuable because she listens well, not only for what has been said, but
for what was intended. This is a highly refined skill that shows up
powerfully in her writing. Unraveling complex technical concepts,
conveying mountains of data in layperson’s terms, sorting out key
messages from practitioners’ anecdotal records – Maureen has
demonstrated over and again her mastery of organizing chaos into
clarity."Grant House
City Councilmember, City of Santa Barbara
Educator, Trainer and Group Facilitator
Owner, Grant House Sewing Machines
